I've been a marketing professional for over twenty years and in that time, there has been a significant evolution in the way businesses market their brand. Working in the midst of a major shift from print to digital has been exciting and challenging. In many ways, marketers have had to adapt their focus and continuously learn and grow. The front door to a business is no longer its actual front door: it is now the homepage to its website, a click through on a Google ad, or a social media link to a landing page.

More than ever, it's now more important to know and connect with an audience on their terms. It is my belief that engaging, authentic communication is what drives the relationship with customers.